THE GTM MACHINE

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Enablement team

Your job

Make the Sales team actually good at selling Vela AI.

What you need to deliver today

1. Training plan

What do they need to learn? When? How long?

2. Sales content

Pitch deck? One-pager? Demo script? Battle cards?

3. Objection handling

What will customers say no to? How do we respond?

4. Practice plan

Role-plays? Certifications? How do we know they're ready?

5. How do we know they're ready?

What's the bar to start selling?

Your constraints

  • ❌ Sales team has never sold AI before (they need education)
  • ❌ Product keeps changing until Week 3 (you're training on a moving target)
  • ❌ Sales needs to start selling Week 6 (that's your deadline)
  • ❌ You're probably 1 person (can't create Netflix-level training)

Who you need to talk to

  • SALES: What's hardest about selling this? What do you need?
  • PRODUCT: How do we explain the AI simply? What's the "magic"?
  • MARKETING: What content can we reuse for training?
  • PARTNERSHIPS: Do partners need training too?

Red flags (don't do this)

  • ❌ Generic "we'll do a training" (what training? when? how long?)
  • ❌ Creating content Sales won't actually use (death by slide deck)
  • ❌ Not planning for ongoing coaching (training ≠ one-time event)
  • ❌ Assuming sales reps will "figure it out"

You have 45 minutes. Go talk to other teams NOW.