Your job
Get people interested in Vela AI before launch day.
What you need to deliver today
1. WHO are we selling to?
Job title, company size, their problem
Example: Sales managers at 50-person SaaS companies who struggle to coach their team
2. HOW do we reach them?
Pick 2-3 channels (LinkedIn, events, webinars, etc.)
Why those channels?
3. WHAT's our launch campaign?
What's the hook? (The interesting message)
Example: Stop guessing what your sales team says on calls
4. HOW MUCH does it cost?
You have €20,000 total
Example: €10K for LinkedIn ads, €5K for event, €5K for content
5. HOW do we know it worked?
What are we measuring?
Example: 500 people sign up for early access
Your constraints
- ❌ Product won't be ready for demos until Week 6 (you can't show it yet)
- ❌ Sales team can only handle 50 demo calls per month (don't promise more)
- ❌ You don't control the price (that's Product's job)
Who you need to talk to
- SALES: How many leads can they actually handle?
- PRODUCT: Can we get beta testers early?
- ENABLEMENT: What content does Sales need to close deals?
- PARTNERSHIPS: Can we co-market with partners?
Red flags (don't do this)
- ❌ Saying "we'll do social media" without specifics
- ❌ Spending money without explaining why
- ❌ Ignoring what Sales can actually handle
- ❌ Not talking to other teams
You have 45 minutes. Go talk to other teams NOW.