THE GTM MACHINE
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Partnerships

Your job

Find and close agreements with companies that can help CloudSprint reach customers faster, lend credibility, or extend distribution. You must sign 2 partners before launch.

What you need to deliver

This is guidance to help structure your thinking — not a strict checklist. Focus on what matters most for a realistic plan.

1. What type of partners do we need?

Technology partners (integrations), channel partners (resellers), or co-marketing partners? Pick the most realistic for an 8-week timeline.

2. Name 2 specific target partners

Real companies if possible. Why them? What do they bring?

Example: HubSpot App Marketplace (distribution to 150K+ customers) + a sales training provider for co-marketing

3. What's in it for them?

Why would they partner with a small company? What do you offer?

Example: We extend their product value. We'll co-market to our 800 customers. We offer a revenue share on referrals.

4. What does the partnership look like in practice?

Referral agreement? Integration listing? Co-authored content? Be specific.

5. What is your closing timeline?

When do you need a signed agreement? What are the steps to get there in 8 weeks?

Your constraints

  • Must have 2 partnerships signed before launch day
  • Large enterprise partners (Salesforce, Gong) have long procurement cycles — be realistic
  • Partnerships must contribute to the €50K MRR goal, not just brand value
  • No dedicated partnership budget — rely on creative deals (revenue share, co-marketing)

Who to talk to

  • Product: Which integrations are technically feasible in 8 weeks?
  • Marketing: What co-marketing assets can we offer partners?
  • Sales: Would referral partners actually send qualified leads? How do we track them?
  • Operations: Can our systems handle partner-attributed deals?

Watch out for

  • Targeting partners that take 6+ months to sign (large enterprise)
  • Partnerships with no clear link to revenue or customer acquisition
  • "We'll get on the Salesforce AppExchange" — that process takes months
  • Offering a revenue share without checking if Sales and Finance agree

You have 60 minutes. Go talk to other teams now.