THE GTM MACHINE

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Partnerships team

Your job

Find companies to help us sell/reach customers faster.

What you need to deliver today

1. Partner types

Who should we partner with? Why them?

2. Two specific partners

Real company names if possible (e.g., "HubSpot", "Salesforce", etc.)

3. What's in it for them?

Why would they partner with us?

4. How it works

Co-marketing? Integration? Referrals? Revenue share?

5. Timeline

When do we need them signed by? What's realistic?

Your constraints

  • ❌ Must sign 2 partners BEFORE launch (that's your goal)
  • ❌ Partners need proof the product works (we need beta results first)
  • ❌ Big companies move slowly (might take 2+ months to close)
  • ❌ We're small (800 customers) - why would big partners care?

Who you need to talk to

  • PRODUCT: Can we integrate with partner tools? How fast?
  • MARKETING: Can we do co-marketing campaigns? What assets?
  • SALES: Will partners actually send us leads? How do we track it?
  • OPERATIONS: Can our systems handle partner referrals?

Red flags (don't do this)

  • ❌ Partnerships that don't bring customers
  • ❌ "We'll partner with Salesforce" (unrealistic timeline or leverage)
  • ❌ Not explaining HOW it helps us hit revenue goals
  • ❌ Choosing partners because they're famous, not strategic

You have 45 minutes. Go talk to other teams NOW.