Your job
Turn interest into paying customers. Your job is to define who to call, how to sell, and make the math work to hit €50K MRR within 90 days of launch.
👥 You are a team of 2
Divide and conquer: one person focuses on the sales process and target customers, the other on pricing logic and the 90-day revenue plan. Align before presenting.
What you need to deliver
This is guidance to help structure your thinking — not a strict checklist. Focus on what matters most for a realistic plan.
1. Who do we call first?
Define the first target segment — industry, company size, buyer role. Be specific.
2. What is the sales process?
Outline the steps from first contact to signed contract. How many touchpoints? How long is the cycle?
3. Does €99/user/month work?
Test the pricing. For your target customer, how many users would buy? What is a realistic deal size?
4. How do we hit €50K MRR in 90 days?
Show the math. How many deals per week does that require? Is it realistic for 3 salespeople?
5. What is the plan for Weeks 1–5?
Product isn't demo-ready until Week 6. What does Sales do before that?
Your constraints
- Revenue goal: €50K MRR within 90 days of launch
- Sales team: 3 people, maximum 50 demo calls per month across the team
- Product demo not available until Week 6
- Average expected deal size: €1,000–3,000/month depending on team size
Who to talk to
- Marketing: How many leads will they generate? What is the expected quality?
- Product: What can we promise customers before the demo is ready?
- Enablement: When will training be ready? What do reps need to be confident?
- Partnerships: Can partners send us warm leads? How do we track and credit them?
Watch out for
- Math that doesn't work — 50K MRR requires ~50 customers at €1K. Is that achievable?
- No plan for Weeks 1–5 — you can't just wait for the product to be ready
- Assuming a short sales cycle without justification
- Ignoring the 50 demo/month cap — Marketing can't send you 200 leads
You have 60 minutes. Go talk to other teams now.