THE GTM MACHINE

Timer starts when workshop begins
🟨

Sales team

Your job

Turn interested people into paying customers.

What you need to deliver today

1. Sales process

What are the steps from first call to signed contract?

2. Target customers

Who do we call first? (industry, size, role)

3. Pricing strategy recommendation

Based on who we're selling to, does €99/user make sense?

4. First 90 days plan

How do we hit €50K MRR? (show the math)

5. What would make you fail?

Be honest about the risks

Your constraints

  • ❌ Must hit €50K monthly revenue by Month 3
  • ❌ Team of 3 salespeople (can't do 100 calls/day)
  • ❌ Average deal size is probably €1,000-3,000/month
  • ❌ Most buyers want a demo (but product isn't ready until Week 6)

Who you need to talk to

  • MARKETING: How many leads can you send us? What quality?
  • ENABLEMENT: What training do we need? When?
  • PRODUCT: What can we demo? When is it ready?
  • PARTNERSHIPS: Can partners send us customers?

Red flags (don't do this)

  • ❌ Math doesn't work (€50K from 5 customers = €10K each... realistic?)
  • ❌ Assuming everyone buys immediately
  • ❌ Not planning for objections ("Why not just use Gong?")
  • ❌ No plan for Weeks 1-5 (before product demo is ready)

You have 45 minutes. Go talk to other teams NOW.