THE GTM MACHINE
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CloudSprint GmbH

Berlin, Germany ยท Founded 2019

What they do

CloudSprint builds sales productivity tools for B2B teams. They are profitable, have a loyal customer base, and have been growing steadily โ€” but growth is slowing as larger competitors enter the market.

Team

35 people

ARR

โ‚ฌ4.5M

Customers

800+

Founded

2019

Current products

๐Ÿ“ง CloudSprint Mail

Email tracking and automation. Their core product โ€” 800+ customers, โ‚ฌ49/user/month.

๐Ÿ“… CloudSprint Sync

Calendar intelligence. Auto-logs meetings to CRM and surfaces prep suggestions. โ‚ฌ29/user/month add-on.

๐Ÿ“Š CloudSprint Pulse (Beta)

Sales activity dashboard for managers. Launched Q4 2024. โ‚ฌ99/team/month.

The situation

โœ“ What's working

  • Strong product-market fit in DACH region
  • Low churn (8% annually)
  • Profitable since 2022
  • Trusted brand with 800+ paying customers

โš  What's not working

  • Growth slowing โ€” was 80% in 2022, now 20% YoY
  • Bigger competitors entering (Gong, Salesloft)
  • Customers asking for AI features
  • Sales team struggling to upsell beyond Mail

๐Ÿ’ก The AI bet

  • Board approved โ‚ฌ500K for AI product development
  • Vela AI is their first AI-native product
  • Investors are watching closely